Have you ever felt like you should be creating what's 'popular' to grow your following? Torn between following trends to sell more or making art that feels like you? I have, and it almost cost me everything.

Early on in my art business, I decided to focus on creating trend-driven art. I believed it was the best route to success.

At the time, it seemed like I had made the right choice. I was able to achieve financial freedom, travel, and support my family. And every Etsy order notification seemed to confirm it. I was making hundreds of thousands of sales…

Finding (and staying in) your art niche doesn't have to be hard. In fact, it can be quite simple if you approach it with the right mindset. Follow these tips, and you'll be on your way to a more focused and profitable art practice in no time.